Privacy Policy

Privacy Policy

The Sonoran Standard Last Updated: September 2026

1. Introduction

The Sonoran Standard ("we," "us," "our") operates the website at thesonoranstandard.com (the "Site") and sells native seed and wildlife habitat products online and through wholesale retail partners. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have.

By using the Site or purchasing from us, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information You Provide Directly

• Order and account information: name, shipping address, billing address, email address, phone number, and order history when you make a purchase.
• Payment information: processed through third-party payment processors (see Section 5). We do not directly collect or store full credit card numbers.
• Communications: information you provide when you email us, message us on social media, or contact us through the Site (e.g., customer service inquiries, product questions).
• Marketing sign-up: email address (and optionally name) if you subscribe to updates, newsletters, or promotions.

2.2 Information Collected Automatically

• Usage data: pages visited, time spent on the Site, referring URLs, browser type, device type, and general location (derived from IP address) when you browse the Site.
• Cookies and similar technologies: used to operate the Site's shopping cart, remember preferences, and analyze traffic. See Section 6.
• Analytics data: we use analytics tools to understand how visitors interact with the Site and our social media content (see Section 4).

2.3 Information from Third Parties

• E-commerce platform data: order and customer data processed through our e-commerce and payment providers (Square, Ecwid).
• Social media platforms: aggregated, non-identifying performance data about our posts and content (e.g., engagement metrics) from platforms such as Instagram, accessed via analytics tooling.
• Shipping providers: tracking and delivery information from our shipping/label provider (Pirate Ship) once an order ships.

3. How We Use Your Information

We use the information we collect to:

• Process, fulfill, and ship your orders, and communicate with you about them;
• Provide customer service and respond to inquiries;
• Send you order confirmations, shipping updates, and (if you opt in) marketing communications;
• Improve the Site, our products, and our content based on aggregated usage and analytics trends;
• Detect, prevent, and address fraud, abuse, or security issues;
• Comply with legal obligations, including tax recordkeeping (e.g., Arizona Transaction Privilege Tax records) and responding to lawful requests from authorities;
• Operate wholesale relationships with retail partners, where applicable.

We do not sell your personal information to third parties for their own marketing purposes.

4. Analytics and Marketing Tools

We use third-party analytics tools to understand website and social media performance, which may involve aggregating data such as sales figures, website traffic, and social media engagement metrics. These tools help us understand which products and content resonate with our audience but are generally used at an aggregate level rather than to build individual profiles of specific visitors. Any such third-party tool operates under its own privacy policy and terms, which govern how it separately processes data.

We may also run advertising or promotional partnerships (for example, sponsored content arrangements) where aggregate, non-identifying performance metrics may be shared with a partner. We do not share your individual personal information (like your name or address) with advertising or sponsorship partners without your consent.

5. Payment Processing

All payments made on the Site are processed by third-party payment processors, including Square. We do not store your full payment card number, CVV, or full financial account details on our own systems. Your payment information is subject to the applicable payment processor's own privacy policy and security practices. We encourage you to review those policies directly.

6. Cookies and Tracking Technologies

6.1. The Site uses cookies and similar technologies (such as those provided by our e-commerce platform, Ecwid, and any analytics tools) to:

• Operate core Site functionality (e.g., keeping items in your cart);
• Remember preferences;
• Understand aggregate traffic and usage patterns.

6.2. You can control cookies through your browser settings, including blocking or deleting them. Note that blocking certain cookies may affect Site functionality, such as your ability to complete a purchase.

6.3. We do not currently respond to "Do Not Track" browser signals, as no uniform industry standard for such signals has been adopted.

7. How We Share Your Information

We share personal information only in the following circumstances:

• Service providers: with vendors who perform services on our behalf, such as payment processing (Square), e-commerce hosting (Ecwid), shipping and label generation (Pirate Ship), and analytics (e.g., Windsor.ai). These providers are only permitted to use your information as necessary to provide their services to us.
• Legal compliance: if required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.
• Business transfers: if The Sonoran Standard is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
• With your consent: in any other circumstance where you have given us explicit permission to share your information.

We do not share your personal information with wholesale retail partners except as necessary to fulfill an order placed through that partner (e.g., a retailer fulfilling their own point-of-sale transaction, which is governed by that retailer's own privacy practices, not ours).

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining order records for accounting, tax, and legal compliance purposes (Arizona generally requires business tax records to be retained for a period of years — consult your accountant for your specific retention obligations). Marketing email addresses are retained until you unsubscribe or request deletion.

9. Your Rights and Choices

9.1. Marketing communications: You may opt out of marketing emails at any time by clicking the "unsubscribe" link in any email or contacting us directly. Note that you may still receive transactional emails (e.g., order confirmations, shipping notices) related to purchases you've made.

9.2. Access, correction, and deletion: You may request access to, correction of, or deletion of the personal information we hold about you by contacting us at jake@thesonoranstandard.com. We will respond within a reasonable time and may need to verify your identity before fulfilling certain requests. Some information may be retained where required for legal, tax, or fraud-prevention purposes.

9.3. California residents: If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion, and the right to opt out of the "sale" or "sharing" of personal information (we do not sell personal information as defined by the CCPA). To exercise these rights, contact us at jake@thesonoranstandard.com.

9.4. Other states: Residents of certain other states (e.g., Colorado, Connecticut, Virginia, and others with comprehensive privacy laws) may have similar rights. We aim to honor reasonable requests from any customer regardless of state; contact us to make a request.

10. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have inadvertently collected such information, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at jake@thesonoranstandard.com

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we handle, and we rely on the security measures of our third-party service providers (e.g., PCI-compliant payment processors) for payment data. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

12. Third-Party Links

The Site or our social media accounts may contain links to third-party websites or services (e.g., our social media platforms, sponsor/partner sites, or shipping carrier tracking pages). We are not responsible for the privacy practices or content of those third-party sites. We encourage you to review their privacy policies directly.

13. International Visitors

The Site is operated in the United States, and information you provide is processed and stored in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, which may have different data protection laws than your country of residence.

14. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Your continued use of the Site after changes are posted constitutes acceptance of the revised policy. For material changes affecting how we use previously collected personal information, we will provide additional notice where required by law.

15. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, contact us at:

The Sonoran Standard Apache Junction, Arizona jake@thesonoranstandard.com